Name It & Claim It!

One of my biggest peeves in a former life as an advertising rep was Crazy Names. If you survive to a point where you can afford to market your business; radio, print, or other, the name of your business MUST indicate what you do.

Your Name should Reveal Your Business!

Sure it serves the ego to include the names, initials, of friends and family. But get real! You will invest a lot of bucks to get people to your establishment. You generally have :30 or :60 seconds in broadcast and a small amount of space in print. Don't make people guess what you do. 

People need to hear the name, and see the name, or campaign. Pick a visual, and audio logo that you use over and over. You might get tired of it, but your customers need to be trained to automatically imprint your business. They are being bombarded by marketing. Repetition is key to a successful marketing campaign. Unless you have a bigger pile of money than McDonald's--Just Do It! (Did you just think of Nike?? Point made).